Your brand doesn’t stop at the product. It lives in every sign, icon, and branded element throughout your retail environment — on the wall above the fixture, hanging from the ceiling, mounted to the shelf edge, and built into the display itself. When those elements are sharp, consistent, and well-crafted, they don’t just identify your brand. They elevate it.

At BAW Plastics, we design and fabricate custom retail signage, dimensional brand icons, and in-store branded elements for national retailers, global consumer brands, and licensing properties. Every piece is custom-engineered and manufactured in-house at our Jefferson Hills, Pennsylvania facility — produced to your exact brand standards, in any material, at any scale.

What We Build:

• Dimensional brand icons — three-dimensional logos, characters, and brand marks fabricated in acrylic, plastic, and mixed materials for in-store brand recognition
• Hanging signs & overhead signage — suspended retail signs for aisle identification, brand zones, and department headers
• Acrylic sign blocks & display signs — clear and colored acrylic sign fabrications for countertop, shelf, and fixture-mounted applications
• Slat wall branding icons — custom brand icons and sign panels designed specifically for slat wall display systems
• Metal retail signs — powder-coated and fabricated metal signage for premium and durable in-store applications
• Printed retail signage — digitally printed graphics on rigid substrates for POP signage, promotional headers, and branded display panels
• Licensed character icons — dimensional fabrications of licensed brand characters and intellectual property icons for retail environments
• Brand zone signage systems — complete signage packages that brand an entire department, fixture system, or retail zone

Materials & Capabilities:

BAW fabricates retail signage and brand icons in acrylic, PETG, styrene, aluminum, steel, wood, foam, and mixed materials — finishing each piece with printing, painting, laminating, or powder coating as your brand requires. Our new EFI Pro 16h+ wide-format digital printer gives us the ability to produce photorealistic, large-format printed signage in-house, eliminating the delays and quality control issues that come with outsourced printing. Design, fabrication, printing, and fulfillment all happen under one roof.

Trusted by the Brands You Know:

Our retail signage and brand icons have appeared in stores for Best Buy, Dick’s Sporting Goods, Levi’s, Mizuno, Oxford Golf, Hello Kitty, and dozens of other national and global brands. We understand that brand accuracy isn’t negotiable — every color, dimension, and finish has to be right, every time.

Ready to design your custom retail signage or brand icons? Contact us below!